The Nivea Crème Tin is Made with 95% Recycled Aluminum

Beiersdorf announced that the Nivea Creme tin is now produced with 95% recycled aluminum. 

This was made possible in partnership with Novelis, a leading provider of sustainable aluminum solutions and the world leader in aluminum rolling and recycling.

The 95% recycled aluminum Nivea Creme tin has been available in Germany since the beginning of 2026 and will be rolled out across Europe and other markets as of 2027. 

Philip Helm, Packaging Development Manager at Beiersdorf, said:

“Moving from our first milestone of 80% in 2024 to 95% recycled aluminum in the iconic Nivea Creme tin is a result of our long-standing and strategic collaboration with Novelis. This uplift further reduces our carbon footprint while the trusted quality and iconic design of our blue tin remain identical for our consumers.”

Aluminum is an ideal packaging material for a circular economy because it can be continuously recycled without losing its properties. 

Increasing the use of recycled aluminum helps conserve natural resources and strengthens the circular economy.

The higher recycled content helps lower the carbon footprint while maintaining the quality, durability, and appearance expected of this iconic packaging.

Recycling aluminum uses only 5% of the energy required to produce primary aluminum, reducing carbon emissions by up to 95%.

Michael Hahne, Vice President Commercial, Novelis Europe, added:

“This achievement underscores both companies´ commitment to advancing circular economy principles. Achieving 95% recycled content is an important step toward reducing the carbon footprint, while preserving the quality and distinctive appearance of this iconic crème tin.”

Through joint research and development, the partners optimized alloy composition and manufacturing processes to ensure the Nivea Creme tin maintains its durability and premium look while reducing the carbon footprint associated with the tin’s aluminum content compared with primary aluminum.